Dear Colleagues:
Kindly take a few minutes to participate in the following survey. The
following questions are related to a study of business management
strategies
in the management of higher education. The focus of the study is the
development and growth of vocational programs. Thank you in advance for
your participation.
Please place an X next to your selection.
How long has your program been offered?
q 1-5 years q 5-10 years q 10-15 years
q 15-20 years
q 20-25 years q 25-30 years q 30-35 years
q 35-40 years
q 40-45 years q 45-50 years q 50-55 years
q 55-60 year
How many students are currently enrolled in your program?
q 1-50 q 50-100 q 100-150
q 150-200
q 200-250 q 250-300 q 300-350
q 350-400
q 400-450 q 450-500 q 500-550
q 550-600
q 600 and above
How many full-time faculty are in your department?
How many sup****t staff are employed by your department if any?
Do you currently have a do***ented business, marketing or operational plan
for your program?
q Yes q No
Do you have a website specifically designated for your program?
q Yes q No
Who is responsible for marketing your program?
q Department Chair q Department Co-Chair q Faculty
q Sup****t Staff q Division Office q
Nobody
What marketing tools are used to promote your program to potential
students?
q Newspaper q Magazines q Posters
q Flier
q Email q Website q Career Fair
/Outreach q TV
q Radio q Posters q Electronic
Marquee
q Other (Please be specific)
What on-campus resources have you used to maximize the exposure of your
program if any?
1..
2..
3..
4..
5..
6..
7..
8..
9..
10..
Have you canceled any cl***** in the past year due to low enrollments?
q Yes q No
Have you added any new sections or courses to your program in the past 5
years?
q Yes q No
How would you describe your student enrollment figures?
q Consistent q Growing q Declining
q Unpredictable
Have you received any training at your College/University related to
program
development and management?
q Yes q No
Have you ever attended a seminar at College/University that was designed
to
familiarize you with the program development and marketing resources that
are available to you on campus?
q Yes q No
In your opinion is there a need for a formal template that would assist
your
program in formalizing your plans, and facilitate your efforts in
achieving
your program's goals?
q Yes q No
