Patterning Techniques 2: Repetition and Sales
Use Repetition to Increase Your Sales
by Lisa Lake http://MyAdBlaster.com
Repetition will increase your sales.
Repetition will increase your sales.
Repetition will increase your sales.
Have I made my point?
Probably.
You certainly know what this article is about, don't you.
Now let me tell you a little story:
Once upon a time there was a beautiful girl named Trixy. Trixy was the
most
beautiful girl in the kingdom. She was so beautiful that Prince John fell
madly in love with her beautiful face. But Trixy, who was incredibly
beautiful, thought she was too beautiful even for Prince John. So Trixy
decided to join a rock band and be a backup dancer.
The End.
Without looking back at the story, can you recall what the prince's name
was? Maybe you can and maybe you can't. But, without looking back at the
story, can you tell me what was so special about Trixy? You most
definitely
can. And why can you remember what was so special about Trixy? Because I
repeated it about six times!
This same principle can be applied to your marketing to help people
remember
your message..
.. Your advertising should definitely not use as much repetition as my
story
did.
However, you do need to figure out what is the most im****tant thing to
communicate to your potential customers hammer that point home. If you are
having a sale, you need to emphasize that you are having a sale...
Don't be afraid that people will find your advertisement annoying. Many
people only listen to advertisements with half an ear. Advertising becomes
like subliminal messaging. It is always going on in the background, even
if
no one is paying rapt attention to it. We can all recite certain logos and
jingles, even though most of us don't make an effort to memorize them.
[See
Commentary below.]
Don't just repeat yourself in your ad. When you find your target market,
advertise where you think people will hear it and do it over and over
again.
There is a local jeweller who advertises constantly on every radio station
I
listen to. I always know when they are having a sale and what will be on
sale. I will also remember their exact address until my dying day...
http://www.logo-design-logo-design.com/logos-articles/repetition.htm
[Italics are mine.]
Commentary:
Not only will patterned repetition 'increase your sales', but it will
likewise burn ANY repeated image - sales, political, religious,
propaganda,
cor****ate, cliché, poem, word or other symbol - into the structure of your
consciousness. Sufficient repetition will modify consciousness
irrespective
of whether the image happens to have any basis in fact or not, hence it is
equally as possible to have memory that 'fairies are real' as it is to
have
memory of 'two plus two equals four,' even though one has basis in fact
and
the other is nonsense.
Once such images become entrenched, they will tend to repeat itself when
any
associative stimulus occurs, much in the manner of Pavlov's dogs.
Moreover,
and this is im****tant, the stimulus does not have to arise in an external
sensory source, an internally associated image (e.g. word) is sufficient
to
energise the implanted conditioning and give rise to streams of
associatively linked 'internal dialogue' such that one eventually
conditions
oneself by internal repetition.
Images implanted into consciousness become implicit in the functioning of
that consciousness; the nervous system alters materially to absorb them
and
they become part of it. One needs to be careful what one allows in there -
and one must realise that as children we (every human being) had no
awareness of this & hence no choice.
Note the tem****al repetition in:
'Don't just repeat yourself in your ad.
When you find your target market,
advertise where you think people will
hear it and do it over and over again.'
In other words the simple repeating pattern thus:
spt****gspt****gspt****gspt****g...
becomes the compound pattern thus:
spt****gspt****g.....spt****gspt****g.....spt****gspt****g.....spt****gspt****g.....
(etc.)
with repetitions taking place in groups AND over extended time periods. As
an exercise, see if you can notice any patterns around you that do this -
especially those that use exact pattern repetition in regular time
periods... and then consider what effect they might be having on you.
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